So I read this book a couple of weeks ago, and I read a couple of books since then. Which meant that for me to write this entry, I had to go back and skim the book again to jog my memory. I’m glad that I did.

While this book suffers from the repetitiveness issue that most business books do, it does make for a decent read. While the methodology for selecting the successful companies appears to have major holes (survivorship biases among others), the details on customer segmentation are interesting. It also helped that Capon discussed one of my favorite brands, ESPN.

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