“You don’t need eyes to see, you need vision” – Faithless
I was going to lead this post with some tired Shakespeare quote about roses, but frankly, that quote gets too much pub as it is, and I wanted to differentiate this entry from the myriad of other entries on naming. Just as the branding company Igor does with their naming guide Building the Perfect Beast. I mean talk about a great name for naming, Building the Perfect Beast. Right at the heart of it, I feel intrigued, and interested.
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