So I read this book a couple of weeks ago, and I read a couple of books since then. Which meant that for me to write this entry, I had to go back and skim the book again to jog my memory. I’m glad that I did.

While this book suffers from the repetitiveness issue that most business books do, it does make for a decent read. While the methodology for selecting the successful companies appears to have major holes (survivorship biases among others), the details on customer segmentation are interesting. It also helped that Capon discussed one of my favorite brands, ESPN.

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CAUTION: THIS BLOG POST NOT INTENDED IMMATURE AUDIENCES

A-S-S-H-O-L-E, everybody…

OK, so I was channeling Dennis Leary a bit while reading Bob Sutton’s latest book. This book was a casualty of my latest trip to California, in fact it didn’t even make it past the Rockies, though its hard to tell exactly where I was at 30,000 feet. One of the reason I picked up this book almost in spite of itself was the reviews I read on Amazon. I’m glad I spent some time with the book, because its not as straight forward as it seems.

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