What happens when one of your favorite authors meets one of your favorite columnists? Well, if you’re really lucky, they post their thoughtful and funny email exchange on the web.
Bill Simmons (aka The Sports Guy) is the funniest sports columnist I know, he writes for ESPN.com, and has released a set of his columns about his beloved Red Sox entitled, Now I Can Die In Peace. He also has popularized the phrase “Wait a minute, that’s ‘s music” when talking about someone unexpected entering a situation, as per the excellent work on pro wrestling.
Malcolm Gladwell is one of the best non-fiction writers alive today. His books include The Tipping Point, (in which he explores the spread of innovations, ideas and trends) and Blink (about the power of the mind to make quick decisions, and to the extent the mind’s decisions are altered by biases). Each book would be more than worthy of a post here, however, I’ve decided to just discuss books as I finish them.
First off, I feel the need to warn my buddy Paul, that this has nothing to do with the X-box video game series (Paul has informed me that I need to write about stuff he cares about, read video games, in order for me to get any readership). I will however be posting on game theory soon, and maybe there is something he can get out of that, though I’m not sure how applicable it is to World of Warcraft.
On to the good stuff… Phil Rosenzweig has presented an excellent book that is full of great insights as well as clear writing. It should be required reading before reading any “Secret to Success” book. For those of you unfamiliar with the “halo effect”, Wikipedia defines it as a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations.