“You don’t need eyes to see, you need vision” – Faithless

I was going to lead this post with some tired Shakespeare quote about roses, but frankly, that quote gets too much pub as it is, and I wanted to differentiate this entry from the myriad of other entries on naming.  Just as the branding company Igor does with their naming guide Building the Perfect Beast.  I mean talk about a great name for naming, Building the Perfect Beast. Right at the heart of it, I feel intrigued, and interested.

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Universal Principles of Design, Revised and Updated at Amazon

It’s becoming more and more evident to me that I should have gone to design school instead of engineering school.  Not that I didn’t love engineering school, ok maybe I didn’t love Dr. Royster (Vibrations) and Dr. Kleinstreuer’s (Fluid Mechanics) classes, but it just seems to me that all the design principles I’ve been learning of late are serving me very well in my day to day work.  Design is going into everything I do, its all about putting thought into the why and the how of every task.  I must say I’m truly loving putting thought into every aspect of what I’m doing professionally.

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