I was suffering from insomnia on Christmas morning this year.  I woke up at three am, and lay wide awake in bed for the next two hours.  Personally I blame the fact that I have no idea what a sugarplum looks like.  My imagination turns sugarplums into a cross between Audrey II and the Stay Puft Marshmallow Man.  When you’re dreaming of those things, of course you’re not going to be able to sleep.

At five o’clock I finally got up and went downstairs to read.  Patrick Lencioni’s latest book, Getting Naked, had been sitting in my to read pile for awhile.  Two and a half hours later the mice still weren’t stirring, but I had read the book cover to cover.  Why was I able to finish the book so quickly?  No, not because it was a picture book of people getting naked.  It’s structured as a first-person narrative, or as the author calls his works – fables.

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“You don’t need eyes to see, you need vision” – Faithless

I was going to lead this post with some tired Shakespeare quote about roses, but frankly, that quote gets too much pub as it is, and I wanted to differentiate this entry from the myriad of other entries on naming.  Just as the branding company Igor does with their naming guide Building the Perfect Beast.  I mean talk about a great name for naming, Building the Perfect Beast. Right at the heart of it, I feel intrigued, and interested.

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